Why Are Retractable Banners So Useful for Trade Shows?

10 Reasons Your Trade Show Booth Needs Retractable BannersRetractable Banners for Trade Shows

Retractable banner stands rely on a highly portable unit that allows you to put your business’s image on display. Compacted within a simple rectangular base, the stand can be placed at ground level, then expanded, so a tall vertical banner with a custom design is put on display.

These are some of the most common and most effective display elements for businesses looking to get more foot traffic and brand visibility at trade shows. So what is it that makes them so impressive?

The Benefits of Retractable Banner Stands for Trade Shows

Retractable banner stands come with the following unique advantages, which makes them ideal for most trade shows:

  1. Customizability. You’ll have the option to print just about anything onto your banner, which means you can use it for a variety of functions. This shifts some of the burden onto your design team, but it means you won’t have to settle for anything less than perfection. It also means you can design a series of retractable banner stands, so you can use them together, or in rotation for different types of trade shows.
  2. Portability. Retractable banner stands can be easily retracted and stored inside the rectangular base. Beyond that, they can be stored in a convenient carrying case. This makes them extremely portable, so you can transport them and carry them from place to place. Even at the trade show itself, after the retractable banner stand is set up, you can move the banner from place to place with relative ease.
  3. Simple setup. If you’re worried about setting up a retractable banner stand, don’t—the setup process is a breeze, even if you’ve never done it before. You’ll attach a couple of pieces to the banner stand without the need for any special tools, then pull out the banner from the base unit. After one or two practice setups, you should be able to do it in under a minute, and with no hassle.
  4. Eye-popping graphics. Banner stands have a unique ability to attract attention, since they tend to be as tall as a human being, vibrantly colored, and positioned in just the right way to catch someone’s eyes. This can be put to especially good use if you’re using a modular display or other display elements to complement your banners.
  5. Material options. You’ll also have several options when it comes to the material of your retractable banner, including vinyl and fabric. These options can help you create a retractable banner stand that’s best suited to your needs, whether you’re trying to attract the most attention or ensure the viability of your unique design.
  6. Indoor-outdoor flexibility. Because retractable banner stands are made from durable materials, they can be used in both an indoor and outdoor capacity. Not all trade shows will have opportunities for both indoor and outdoor displays, but because your retractable banner can be used in multiple trade shows, it gives you more flexibility on what events you can attend.
  7. Reusability. Speaking of which, one of the hallmark advantages of a retractable banner stand is its reusability. As long as you take good care of the stand, such as putting it away properly, unfurling it properly, cleaning it as needed, and storing it in a safe place, you should be able to get several years and many trade shows out of the banner. This increases the natural cost-effectiveness of the banner even further.
  8. Durability. Retractable banner stands can take a bit of a beating. While it’s a good idea to keep your banners as safe, clean, and undamaged as possible, it’s no big deal if they’re left outside for a while or if they get knocked down. Assuming they’re made well, they should continue to last you a long time.
  9. Flexibility. Because they’re so easy to move, position, and design, retractable banner stands can be used in a wide variety of situations—and they’re not even limited trade shows. You could use them in the lobby of your business to advertise a new product, or position them strategically at your next marketing opportunity.
  10. Cost-effectiveness. Trade shows can be expensive, so it’s important to keep your costs under control. This is another area where retractable banner stands excel. You’ll pay just a few hundred dollars for a stand that will last for years, and provide all these advantages to your business at once.

Tips for Choosing the Right Retractable Banner Stand

Of course, simply having a retractable banner stand isn’t enough to make a lasting impression. You also have to choose the right design and setup.

These tips can help:

  • Choose the right manufacturer. Different manufacturers may have different standards for how they design and produce retractable banner stands. You’ll want to ensure the product is made to last as long as possible and is relatively easy to set up. If you’re not sure about the quality of the producer, take a look at past client reviews and testimonials.
  • Create a catchy, unique design. Your banner stand is only going to be as effective as the design you choose to put on it. Take your time deciding what direction you want to go, and make sure you develop the idea in an eye-grabbing, unique, and compelling way.
  • Decide whether to specialize or generalize. Are you going to use this retractable banner stand just for trade shows, in one capacity, or do you want a banner you can use in a wide variety of different circumstances?
  • Get a carrying case. A carrying case may come with your retractable banner stand, but if it doesn’t, be sure to purchase one. Not only will it make your banner stand easier to carry, it will also double as the perfect storage unit, protecting your banner from dirt and debris that may otherwise accumulate.

If you’re ready to learn more about retractable banner stands, or other display products for your next trade show, contact a representative from PosterGarden today! We’ll help you analyze your business’s needs and match you with the best products for your trade show goals. From retractable banner stands to modular displays, we have what you need to be successful.

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